DublinBlue™ provides a full range of Search Engine Marketing services including: Search Engine Optimization (SEO), Pay For Placement (P4P), Strategy Development, Search Engine Submissions and Analytics & Reporting. See our BluePromote Service Brief for more information.
DublinBlueTM approaches Search Engine Marketing projects via a proven, safe methodology that utilizes search engine-approved techniques to improve website positioning. Our mission is to enable you to cost-effectively achieve your online marketing goals and objectives.
The Need for Search Engine Marketing
Search engines and directories have become the most popular method of finding products and services while online. According to Forrester Research, over 80% of Internet users rely on search engines and directories to find the information they need. A Statistical Research, Inc. study reveals that 57% of online users search the web every day. Another recent report by Forrester Research further advises “search engines reach valuable, motivated and ready customers. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search…”
Despite the proven benefits, many marketers fail to address the importance of search engine marketing techniques toward achieving their goals. CyberAtlas Research found that nearly 46% of marketers surveyed allocate less than 0.5% of their annual marketing budgets on search engine optimization services. Only 10% spend more than 25% of their marketing budget on increasing their visibility on the web. Their inaction creates a huge opportunity for marketers who understand the importance of search engine marketing.
Search Engine Optimization (SEO)
Pay For Placement (P4P)